The WHY of Mozaiko

As mentioned in the previous post, the project I am working on with Voël is called Mozaiko, which is a space to connect people, learn and share experiences to solve local problems in Brazil. Over the last couple of weeks we have been exploring the ‘what, how and why’ of Mozaiko using Simon Sinek’s ‘Golden Circle’. Sinek argues that the ‘why’ is the most important thing to discover, as people don’t believe in what you do rather they believe in why you do it.

The ‘why’ of Mozaiko is: exploring the following question in the context of Belo Horizonte:

’How can we help people in our local community to solve the problems that really matter to them?’

The Voël team’s ‘why’ behind the project is that they see lots of social problems in their local community in Belo Horizonte, and they see them as their own problems to solve rather than being someone else’s problem. Voël would like to create a ‘social lever’, which is a means to explore and find solutions that will have real long-term impact. They see design thinking as the key to revealing people’s real problems in context, and core to their strategy is the development of a local and global network that provides genuine value to everyone involved. I can see clear parallels between their work and the likes of the Project H local approach to solving problems, Uscreates’s methodologies (learn more), and the work of Desmeem in the Lebanon connecting the right people to solve social problems.

I am very much looking forward to seeing how Voël develop Mozaiko to act effectively, and I believe that they can develop a platform with long term impact because of their ability to educate and connect with the local community. Although they are thinking local about this project, they also see how they can contribute to the wider international debate on how best to reveal problems and provide sustainable solutions. I know from the work of Josephine Green (see video below) that people are now searching for new ways of innovating and providing real value, because the current pyramid-shape of working is stifling innovation, and in a context of Brazil they tackle problems together and enable their own networks to find the solution – and I think there is a lot to be learned from this approach.

I’m really looking forward to running the first Mozaiko workshop on the 14th and 15th April 2012, where we will get to introduce the project and tools to an audience including entrepreneurs, representatives of NGOs, local charities, artists and design thinking enthusiasts. We will be really kickstarting this initiative and it would be great if you can come and join us! The location for the workshop is in the fantastically central Centoe Quatro.

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